ExpandTV Guidelines
ExpandTV is the standard brand for the industry indicating that what a viewer is watching is interactive. It signals that a deeper, more engaging television experience is available. In order to effectively educate consumers about the presence of interactivity, and to support the emerging ITV marketplace, consistent use of the brand across all touchpoints is of utmost importance.
Version 1.0 Brand Guidelines and User Interface Implementation Guidelines have been prepared to familiarize distributor, programmer, advertiser and developer communities with the aspects of using the ExpandTV. The assets for implementation are available for download with acceptance of a free licensing agreement.
